Targeted advertising through Bing
Reach more customers
Microsoft Advertising with Bing, call a professional.
Everyone knows Bing Ads, but the preference is still for Google Ads. However, the market share of the search engine Bing has increased enormously. Of course, Google remains the most used search engine on the Internet, but Bing is currently growing in popularity. It is therefore an opportunity that many advertisers do not want to miss out on.
Benchmarks Bing Ads
Experience and practice have shown that the figures below are achievable on Bing Ads:
23% more conversion on top of AdWords → Bing converts better
6% share in the total number of website visits
12% share in total conversions and sales of your website
13% more traffic on top of AdWords
Use the data from your current Google AdWords campaign as input for the deployment of your Bing ad campaign. This is quickly and easily done.
Bing Ads is offered by Microsoft. Bing Ads also offers an advanced platform that significantly increases the reach of your online ads. Within the Microsoft Advertising network, you advertise in search engines. It works through an auction model where you only pay when someone has clicked on your ad after entering a relevant keyword. This is great because the auction model allows you to better spend your media budget through campaign optimization. Finally, this allows you to realize a maximum return on your investment.
Benefits of Bing Ads
One of the biggest advantages of Bing Ads is that compared to Google AdWords it has less competition in terms of advertisers. This has a beneficial effect on the cost you pay for a click on your ad. Furthermore, the data from your current AdWords campaign is easy to import into Bing Ads.
What else can you do with Bing Ads?
- Use Behavioural targeting and Audience selection to focus on relevant audiences.
- Advertise on major media channels such as MSN/Live, Yahoo, Bing, Xbox.
- Effectively optimize campaigns for ROI and conversion.
Ad Kings is pleased to help you set your goals for deploying Microsoft Advertising. Then, together with our experts, you choose the networks and target groups that match.
Advertising in Bing / Yahoo – return
The competition from advertisers is much lower within Bing than Google. This is nice because you can then easily expand your advertising reach by setting up an ad campaign in Bing. The return on investment in Bing is many times better than in Google due to the lower click costs. It is therefore enormously useful and sensible to advertise via Bing.
The process of Bing and Google Adwords campaigns is almost the same. This is due to the auction model.
- Set up a comprehensive campaign (with personalized settings)
- Constantly implementing and monitoring improvements by a campaign manager from Ad Kings
- Tailor-made reports
- Determining the company’s objectives in advance → cost per conversion, ROI, and revenue objectives
- An estimate of the expected result and budget for the campaigns
Start with Bing Advertising?
Are you interested in the application of a campaign with Bing? Then don’t hesitate to contact Ad Kings for a quotation or appointment. You can also contact us for a free calculation of the expected ROI. We will be happy to help you further.
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We have been working with Ad Kings for many years. This was a very conscious choice because many good stories were circulating about their work. They have been doing our Adwords from day 1. SEO technical rankings are very high and therefore we are very easy to find for our customers. This applies to our entire region. Because Ad Kings did such a good job I have now given them the assignment to take my SEO nationwide to grow as a company. The success we have had with Laminaat Paleis is partly the success of Ad Kings.
Mason Garments has been successfully working with Ad Kings for 3 years. The growth marketing agency is responsible for the execution of all our Google campaigns. In addition, Ad Kings makes sure that Mason Garments can implement all newly introduced features immediately in the active campaigns. All Ad Kings employees involved have a very proactive work attitude and are easy to deal with. Finally, Ad Kings also values relationship management. Every week, Ad Kings employees make time to evaluate the active campaigns and make any adjustments immediately. In short, through skill and empathy, Ad Kings is a valuable partner that Mason Garments can build on!
We are very happy with Ad Kings and are discovering how much is possible online. In this way, online opportunities are now being exploited which we previously missed.
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