Remarketing

Relevant advertisements

From strategy to execution.

Remarketing may be an unfamiliar word, but the method is well known. The method involves re-engaging potential customers who have recently visited your website with relevant ads. This can be done on Google, social media or anywhere else on the internet. In this way, you as a company keep the attention of the people who have recently shown interest in your website or webshop.

What are the advantages?

Reach interested visitors
Only relevant ads are shown
Can be adjusted based on data
Can help the potential customer to make his decision

Remarketing in practice

How does remarketing work in real life? You reach people who have visited your website before. These remarketing ads can be expressed in different ways.

If you plan to use remarketing, it is crucial to start by placing remarketing tags on all your website pages. You use the tags to record which visitors have visited your website. You then place these visitors in what is called a remarketing list. This is very useful, especially if you are dealing with different target groups. If that is the case, you can easily divide target groups. You can then set up a targeted campaign based on each target group.

Why remarketing?

Experience and research have shown that remarketing is very efficient. You arouse the interest of already interested visitors again. This may cause them to make a purchase after all.

Competitive prices

Because you reach people who are already interested, the chances of them making a purchase are higher. Furthermore, remarketing is not pricey, so this will all work in your favor.